How to drive more traffic to your store ?

The Covid-19 crisis disrupted the way we consume. One might think that e-commerce has prevailed over convenience stores. But that is not true. Digital tools are great to attract even more customers to a store.

How to reach a person on the internet and attract them to your shop ?

Nowadays, 46% of searches on Google are made to find a local company.

Let's take an example: it's 4 p.m. on a Saturday and tonight you are invited to a friend's house for a meal. You are looking for a bouquet of flowers to offer to your guests.

So, you go to Google, and you search for "florist".
Among the first hits, Google will show you the florists that are closest to your home.

If you do a search for "Florist" from your computer (or your phone), it is quite normal that you will get different results from ours. They will be tailored to your geographical location.

Now that you have the list of the nearest florists, you can consult the opening hours, contact details, but also the reviews left by Internet visitors. All you have to do is choose your florist and go to the store to make your purchase.

This is called Local Search Engine Optimization.

Obviously, you can apply this example to your business (restaurant, bakery, chocolate maker, jeweler, lawyer, clothing store, ...).

We saw through this example that the local SEO is realized thanks to the geographical position of the Internet user who carries out the search. It also works if you indicate a city in the search.
For instance, if you are organizing a stay in Annecy, you will probably have to search for "restaurant Annecy" or "hotel Annecy". The principle remains the same.

f you have a physical/retail POS, you will therefore understand the interest of appearing in these results. Thanks to this local SEO (referencing) :

• you will get more visibility
• you will be able to engage with your customers and prospects by responding to feedback.
• you will be able to share updates.
  If you own a restaurant, why not take a moment to share your dish of the day, for example? If you are a florist, why not show your bouquet arrangements with photos?
• You will benefit of real-time statistics (visits of your files, generated calls...). You will be able to precisely measure the impact of your local SEO on your business.

The Google listing of your establishment is 100% free. To do this, simply use the service "Google My Business", by visiting the following website www.google.com/intl/fr_fr/business
You will be thus assisted in the creation of your file. If you wish, we can also accompany you at the Atelier Cassis. Do not hesitate to contact our digital agency.

Your listing is now online ? It is important to update it regularly. Publish pictures of the interior of your store to allow Internet users to get a feel for your atmosphere. Also remember to frequently update your opening hours (especially on public holidays). It is frustrating for a user to go to a closed store when it is indicated as open on Google. Also remember to encourage your customers to leave you a review and respond to it. Finally, don't hesitate to share your latest updated/ Keep in mind that a frequently updated listing will allow you to appear above your competitors.

If you want us to create a website for you, we will take care of the creation of your public listing and its follow-up. We can also advise you on how to fill in your listing. You will stand out from your competitors and increase traffic in your retail store.